Author(s): Tim Dougan
Enough has been written about huge cult brands founded last century - Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that makes a brand a massive, longterm, cult success? Tim Duggan, Co-Founder of one of Australia's most innovative and awarded new media companies, has studied hundreds of entrepreneurs over the last decade to uncover what successful next generation businesses all have in common. Drawing on the strategy of the founders of modern companies with cult followings - including Blake Mycoskie (TOMS Shoes), Zoe Foster Blake (Go-To Skincare), Joe Gebbia (Airbnb - TBC), Melanie Perkins (Canva - TBC), Tim Brown (Allbirds), Daniel Flynn (Thankyou Group) and dozens more o Tim unveils the trends and principles driving modern business today. You'll learn- How the next generation of entrepreneurs think differently, and how you can tooThe one thing you should do before you start something newHow to have just as much impact working inside a business as you can from the outsideWhat trait every new leader will needWhy every business of the future needs to balance purpose and profit togetherHow to create a passionate community Why you need to embrace the ups and downsPractical exercises you can do today to help you create a business for tomorrow Armed with this book, anyone from anywhere can help create the next business with serious cult status.